Every subject on the web is competed by lots of websites which vie for the attention of web users and search engines. Billions of people surf the web for information every single day, but a majority of them enter websites that appear on the first page of the search results.
It’s not easy to gain significant traffic if your website doesn’t make it to the first page. As a blogger or website owner, you need to do your homework to make your website visible and able to draw the draw the audience that it aims to attract.
Here are some of the ways to expose your blog and turn it into a traffic generator:
1. Write an eBook and distribute it for free.
If you have written lots of articles about a topic that many people are interested in, you can condense them and turn them into an ebook with your name, URL, email and telephone number on each page.
Be sure that your eBook deals with a topic which is relevant to the niche of your website, as you would relate it to what your website is all about. Once your eBook is complete, distribute it to your contacts free. You can also submit your eBook to free eBook distribution sites which are willing to give your eBook away at no cost.
2. Self-promote your blog.
Self-promoting your blog is just one of the little things you can do to drive traffic to your site. It may not bring miraculous results, but for struggling sites, every bit of traffic counts.
You can do this by including a link to your website in your email signature, sharing your link in every post or comment that you make in forums or other blogs, and putting your blog URL in your business cards.
3. Write quality content.
The quality of your content plays a big role in attracting new site visitors and keeping the old ones.
Quality content prompts readers to bookmark the site so that they can come back to it for more later on. If your site is really likable and informative, they can even subscribe to it and tell their friends about it.
4. Use article marketing to drive traffic to your site.
Article marketing is an old strategy for driving traffic, but it still works if your content is of good quality and they are optimized for the search engines.
Article marketing will continue to serve its purpose for as long as people need information from the web.
You can do article marketing by submitting your articles to the top 10 article sites. Don’t forget to include a resource box that that bears your name and URL in every article that you submit.
5. Promote your blog in social networking sites.
Another way to boost the visibility of your blog is to promote it in social networking sites such as Facebook and Twitter. You can promote your blog in social networking sites by announcing its development and including its link in your status updates.
6. Optimize your content for the search engines.
Search engine optimization is a strategy that you just can’t put away especially that web competition is mounting by the day. You can do it by infusing important keywords into your content. Keywords are words that web users type in the search box when they look for information about your niche.
Distribute your keywords in strategic places or your article like your title, the first and last paragraphs, and the article body. Do not stuff your article with too many keywords; it can only make your content look spammy.
Do not sacrifice the quality of your article for keywords. Remember, you are writing for people and not for search engines.