The invasion of the video in the World Wide Web has given birth to a new form of online marketing. In the same way, the rise of video sharing sites created a new market where millions of potential customers thrive.
Video marketing has given life to the static sales page, and it paved the way for the introduction of video marketing tools that you can use to promote your business. It has also taken advantage of the human nature to seek convenience – many people now prefer to watch videos rather than read every line of text in written articles.
One of the most common practices of online marketers is to convert their static sales pages into videos. This may not sound simple but with the use of video marketing tools, you will be able to create content that has the power to reach newest market on the web.
The video marketing tools that you need to consider to promote your products include:
1. Microsoft Powerpoint
Powerpoint is a commercial presentation program developed by Microsoft Corporation. It is commonly used for business, educational, and social purposes, such as meetings, seminars and social events.
Many businesses also use Powerpoint presentation in webinars and teleseminars. Some content marketers also include Powerpoint presentations in their blog posts, press releases and video marketing campaigns.
Powerpoint presentations are a great way to bring your message across because it can show your points in a manner that people can see visually.
Two of the most popular sites to upload Powerpoint presentations to are Slideshare and Scribd, but since these files became transferable to videos, many business and online marketers imported them to video creation software where they can add music or voice-over audio to make the content more interesting. The videos are then uploaded to their websites and top video sharing sites like YouTube, Vimeo and Flickr.
Camtasia is a screen video capture software developed by TechSmith. It has the power to turn your screen recordings into polished videos by allowing you to capture images from the screen and record them to video. It also allows you to record audio from a microphone or speakers, and to place a webcam’s video footage on the screen.
When you have finished creating your video, you can now upload it to YouTube and other video sharing sites.
But Youtube is the best place for hosting your videos. This is because of the following reasons:
1. It is visited by millions of people around the world, and it can be a good source of traffic for your site;
2. Its free. You don’t need to spend a cent for using it to host your marketing videos;
3. It is the second largest search engine on the web and it is owned by Google.
4. Your website’s link that you place on YouTube makes a highly valuable backlink in the eyes of Google. This makes your marketing video a great help in the search engine optimization of your website.