Publishing content on the web is directed by a few guidelines that are essential for your website’s success.
Content is the most important part of a website in so far as traffic generation is concerned. It is the main attraction that prompts web users to visit your site and buy your products if they think it is credible enough.
But there are times when website owners fail to give web content the necessary importance it is supposed to receive. This can lead them to commit unnecessary mistakes which can have a negative impact on the search engines and their target audience.
Here are some of the things that website owners need to avoid when publishing content on the web:
1. Publishing Low Quality Articles.
As it had been said over and over, people run to the web for information that provides value and usefulness. This means that as a website owner and content provider, you have to supply your website with content that is worthy of your readers’ time and attention. Your content itself shall give your audience and potential customers a reason to return.
2. Publishing articles that are not related to your business.
It’s a given. It’s generally pointless to publish articles which are not related to niche. But the surprising fact is many websites still fall for this mistake.
One way to make your site look more professional and to establish your self as an expert is to publish content which relate to your niche.
3. Publishing content which is not optimized for the search engines.
Publishing articles which are not SEO optimized is like putting gold in a chest and throwing it into the ocean where nobody can find it. You should write your articles with SEO in mind. It is the only strategy that can make your site human and search engine friendly.
4. Using spun articles.
Spun articles are not original. They are modified copies of articles that are already posted on the web. Only a few spun articles are as good as or better than their original versions. Publishing spun articles can have a negative effect on your credibility if your readers realize it.
5. Using complex sentences in the articles.
Internet users have short attention spans and you need to grab it while you can. You don’t have to waste your visitors’ time with long and complex sentences that can only confuse them.
6. Failing to make a call to action.
The primary objective of your content is to drive people to your website, but its ultimate goal is to turn those visitors into customers. Your articles should include a compelling call to action to lead your visitor to the next step after reading your article.
7. Failing to update the website on a regular basis.
Regular posting of fresh content is important to hold your readers and uphold your rankings in the search engines.
Search engines love fresh content, as they make it one of the bases for indexing your website. Fresh content is also the main reason why your blog followers keep coming back to your site. You should not disappoint them, otherwise you will lose them.
8. Trying to tell everything at once.
As earlier said, your readers’ attention span only lasts for seconds. You cannot hold them for long especially with lengthy articles that consist of a thousand words or more. If you have a long story to tell, it would be practical to present it in a series of brief articles than publishing a long one that no one will take time to read.