A press release is a statement prepared for the media by an organization, group, business establishment or individual about developments that carry some news value. It is intended to increase brand popularity and exposure, and it can be applied under the following circumstances:
1. When your organization participates in a trade show or exhibit.
A press release is necessary to announce your organization’s involvement in a trade show or exhibit. This type of release is commonly seen in trade magazines with a specific target audience.
2. When your organization wins or is nominated for an award.
A press release is appropriate when your organization wins or is nominated for an award. This will help to build the reputation of your brand as it announces the excellence of your product or service.
3. When your organization is involved in studies, surveys or research projects.
This type of press release is necessary to announce your organization’s active participation in discovering new information or knowledge. It also helps people understand the developments that surround certain projects in layman’s terms.
4. When your organization celebrates a milestone.
Major achievements are newsworthy items that are good press release subjects. Milestones allow your organization to outline its accomplishments over the years. The announcement of milestones through press releases gives your organization an extra media mileage.
5. When a customer uses your product in an innovative way.
It is a very good idea to write a press release when a customer uses your product in an innovative way. The announcement not only helps to educate people about your product’s capabilities, it also promotes goodwill with customers who have become a part of the new development.
6. When your organization participates in educational opportunities to improve its usefulness.
It is also a wise move to inform the media about educational opportunities that your organization has participated in to promote its desire for continuous improvement. A fine example to this would be your company’s presentation of a new technology that involves the use of your product.
7. When your organization launches a website.
Issuing a press release is a good way to announce the launching of your company website. It will also give you an opportunity to highlight its features that intend to give your customers a pleasant and convenient online shopping experience.
8. When your company launches a new product or service.
This type of press release is intended to inform its existing customers about its launching of a new product or service. It also explains how the new product benefits its users.