The search engine is undeniably the best web utility that can help your website to generate traffic. But with the advent of social media, a new source of traffic has emerged.
Social media or web 2.0 refers to second generation sites that allow people to collaborate, interact and share information online. For web 2.0, gone are the days when people visit a site and do nothing more than just read content.
These sites are very popular these days. Their popularity mainly comes from their ability to allow users to post content and interact with each other. These sites have become a good source of traffic and a fertile ground for online marketing. Traffic from these sites is also referred to as social traffic.
Social traffic can help in any online marketing campaign because it has the ability to bring targeted users to your website. Being interactive, social sites have the capability to allow users to post links which are shareable and accessible to their users’ friends and contacts. These are quality backlinks that can greatly help to enhance credibility in the search engines.
Here are the top five sources of social traffic which can help to improve your potential for sales:
1. Social Bookmarking Sites
Social bookmarking sites are represented by tiny buttons that you usually see at the bottom of an article. These are quick links that can give your an instant one-click promotion. These sites facilitate sharing of bookmarks through tag labels.
There are many social bookmarking sites on the web, but the most popular ones include Diigo, StumbleUpon, Delicious and Pinterest.
2. Social News Sites
Social news sites are websites that feature user-posted stories that are ranked based on popularity. These are also interactive sites that allow users to post comments which may also be ranked. There are many types of articles that you can publish on social news sites. These include news, humor, support and discussion. Some of the most popular social news sites include Reddit, Digg, Newsvine, Technorati, Squidoo and Buzzfeed.
3. Social Networking Sites
A few years back, social networking sites like Friendster and MySpace were like hosts to a popularity contest. It was all about having as many friends as possible. But with the introduction of interactivity, social networking sites have become a virtual place for people to gather, socialize, and share common interests.
Sharing of information has become easier in social networking sites. It has made website promotion simpler and effortless.
When a person clicks the “Like” button on Facebook, news of that action is disseminated to all of his friends who are also allowed access to the information. This is a function that can also work as a promotional tool for you.
You don’t need a blog to perform microblogging. It is the process of posting short blurbs or photos and embedding your link from time to time on social networking sites like Twitter or Facebook.
With its millions of users around the world, YouTube is a fine place to expose your website and get social traffic.
Social media has become a good place to market your business online. They can greatly help to bring targeted traffic to your website.