Online video marketing is making its way to become one of the most effective ways of driving traffic and promoting products and services. But just like other forms of product promotion, you have to do things correctly to get the results you expect.
So to ensure that all our video marketing efforts can lead you to the right audience, you need to know the 3 online video marketing mistakes that you should avoid. This can help you to stay away from pitfalls that are fatal to your marketing efforts.
1. Posting your video in only one site.
Some online video marketers think that it only takes one video sharing site like YouTube to successfully expose your presence on the web. To the contrary, there are other sites that can help to deliver your videos to the right audience.
Just like articles in article marketing, online videos need to be uploaded in multiple sites to maximize their visibility and exposure.
2. Creating your videos the DIY way.
Another wrong move that marketers make is creating videos by way of the “do it yourself” way. This is not to underestimate some people’s talents of creating great videos, but for the average person, it can be a challenging task. There’s proper time to learn, and one of the best ways to do it is to hire an expert who can work with you in creating well-polished videos that you can upload to video sharing sites.
3. Doing nothing to promote it.
One of the essential requirements of online video marketing is to promote the video itself. If you upload it in video sharing sites and simply leave it there hoping that people will flock to it is like tossing a coin up into the air and waiting for a chocolate to fall into your hands.
You need to promote your videos to make people aware of its existence on the web. To enhance the visibility of your videos, you need to promote them in social networking sites like Facebook and Twitter, make comments on other people’s videos, participate in forums that deal with your topic, and post your videos in your own blog.