Websites are built to attract search engines, but there are ways to do it properly otherwise your site will be penalized.
A majority of SEO articles focus on effective ways to make websites search engine friendly. But for the sake of making you aware of what not to do, we will enumerate the factors that can get your website banned by search engines.
1. Duplicate Content / Duplicate Sites
Multiple sites or site pages that hold the same content are in some cases, intended to manipulate search engine rankings or drive additional traffic. This is a deceptive practice that search engines cannot afford to pass.
Cloaking refers to a search engine optimization technique which sets up websites or web pages to show content which are different from what it presents to the search engines. The cloaked page is the one intended for the search engines. It is stuffed with keywords in an attempt to get high rankings. This is another deceptive technique that search engines cannot accept.
3. Linking to Undesirable Sites
Linking to bad neighborhoods such as adult sites, gambling sites and link farms is not good as search engines will penalize you for it.
4. Title Stacking
This is another deceptive method in which multiple title tags are used to enable a website operator to use more keywords to obtain higher rankings.
5. Doorway Pages
A doorway pages is a web page which is created for spamming the index of a search engine. This is done by inserting results for specific phrases with the intention of sending visitors to a different content. It is also intended to get a higher rank in the search engines.
6. Redirect Pages
Redirect pages are set up in a way that when you click on them, you will be brought to a different page which sells a particular product or service.
7. Automated Submission Services
Automated submission services is the process of submitting mass amounts of content to article directories and content databases with the use of article submission software. Search engines consider this practice as spam because it can clog them up, and articles that are submitted through this process are of poor quality.
8. Hidden Links
Hidden links are links that are added to a page which are so small to be seen by the human eyes but they are visible to the search engine crawlers.
9. Keyword Stuffing
It is the practice of filling content with excessive keywords to the extent that it distorts the sense of your content. This is intended to attract search engines, but it could result in penalty in the process.
10. Invisible Text
Invisible text is done with the use of text which has the same color as its background. They are not visible to the human eye but search engines can detect them. This is actually a higher form of keyword stuffing which can lead to your site’s banning when search engines discover them.
These are the 10 most common deceptive SEO practices that can get your site banned by the search engines. You should not practice them if you want your site to continue to serve you and your audience.