Keywords are words and phrases that Internet users might type in the search engine box to find information about your product or service. It is the content writer’s primary task to optimize his website on the search engines.
The use of effective keywords is a very important aspect of search engine optimization. Hence, it cannot be underestimated.
One way to optimize your website or web content is to use keywords that people search for in the Internet. Simply putting in any keyword which you think represents or relates to your product without ensuring that people are actually searching for might not be a good idea as your article might just lay there without being found by search engines. Remember, using wrong keywords means zero traffic.
In order to eliminate this problem, you need to perform a thorough keyword research before you start with your website project.
Here are a few guidelines that you need to observe when performing keyword research:
1. Identify your keywords
This is the first step that you need to perform when assembling web content. This involves identifying the keywords that your target audience is using to find information about your subject matter. If your niche is about pet care, “dog shampoo” or “dog food” may be appropriate keywords to use.
2. Find keywords
In order to ascertain that you’re using keywords that people actually use you have to find them organize them by their popularity or volume of searches.
In order to perform this step, you need a keyword research tool that can show you the actual keywords that people use in their searches. You may use the free Google Adwords Keyword Tool to help in this regard.
You can also take advantage of the filtering tools that your keyword utility offers so that your final keywords can be as near to your target group as they can be. This is to ensure that your website will appear to the right searchers and receive traffic as a result.
3. Choose your Keywords
You need to use a spreadsheet to accomplish this step.
Copy the keywords phrases and as well as their corresponding number of monthly searches into the spreadsheet. But remember, you need to copy only the phrases which you think are relevant to your website.
Sort the phrases by volume of searches. This will help you to determine which keywords are highly searched for. Then, choose the key phrases that really matter to your website. You may want to use phrases composed of at least three words to avoid stiff competition. There’s actually no sense in waging a keyword war against big, well established websites.