Since the video was introduced into the Internet, its influence on the web has grown rapidly. It has become an effective tool not only in the aspect of information sharing but also in the area of marketing. It changed the ways of Internet users in a lot of ways. It also created a more efficient way for people to harvest information from the World Wide Web.
This is where online marketing comes in. It is riding with the popularity of videos to increase its reach on its target markets. It is using videos to build brands, promote websites, products or services, and to disseminate information. Marketers distribute them online to maximize their exposure and potential to drive traffic, and they are intended to accomplish certain goals. Here are the primary objectives of online video distribution:
1. To increase your audience base
One of the most important aspects of successful marketing is a large audience base. In the online marketing business, your audience is your number one determinant for traffic and sales potentials.
There are lots of people who prefer to watch videos than read articles. Your only way to reach them is to produce and distribute videos in addition to your written articles. This will give you the chance to get to this previously unreachable market.
2. To maximize the value of your content
Your online distribution strategies will help to maximize the value of your content. But the first thing you need to do is to put useful information in it, optimize it for the search engines and present it in a professional way. This will help to improve your exposure and promote your credibility with your target market.
The most common distribution strategies are:
1. Viral Distribution
It is a technique that allows you to share content by e-mail or by posting them directly to your blog or to social networking sites such as Facebook. Since this is an open form of distribution, your friends are also free to share that content to their other friends until it is widely circulated on the web in record time.
It actually uses pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes.
Unique videos of human interest often become viral, and most of them are posted on YouTube. This is because it is accessed by millions of viewers daily.
2. Managed Syndication
This strategy calls for the selection of your own associates whom you expect to publish your content in their websites or distribute it through other means like email. It allows you to negotiate how much control you will relinquish to your partners and how much control you will keep, as far as your content is concerned.
Maintaining a small set of trusted affiliates allows you to focus on your partners’ resources. This will help to make you build a working audience network which is capable of directing traffic to your content.