According to Gerry McGovern, the world’s leading authority on web content, the most important thing you will ever write on your webpage is the link.
The primary purpose of placing a link on your webpage is to give your reader more information that supplements the content that your blog or website provides. Another purpose of placing useful, related links into a website is to improve the search page ranking which translates into better traffic. And if your website contains the essential qualities that tickle the taste of your targeted audience, trust follows and a lasting relationship is built.
Internal and External Linking
There are two types of linking that you can provide your webpage with, the internal and external links. Internal linking is when a link is within a website or blog that contain multiple pages that are closely related to one another in context. Its purpose is to facilitating ease of understanding and presentation.
An external link is a hyperlink that points to a page on different website. It is one of the ways to build up the credibility of a website. The real objective of external linking is to obtain links from quality sites. It is very important that you should ensure that your content has the integrity especially when making external links because modern search engines have the capability to examine your website’s trustworthiness and relevance. You should also perform an extensive research before making a link to other websites. This is to ensure that you are linking to an authoritative site. Their backlinks play an important part in improving your page ranking.
The use of keywords in the anchor text will boost the destination ranking of the destination page. But using it should be made in a way that would not make it look artificial to search engines and humans. One of the most common approaches is to avoid using the same exact phrases in all anchor texts. It is also important to note that the key phrases should be seen in the destination pages; this makes your links more effective.
A back link, by the way, is merely a link to another person’s site coming from your own or vice versa. It is one of the proven strategies that provide benefits to a website because it has the capability to influence your SEO ranking and traffic. The volume and quality of back links that your site receives can play a big role in your SEO efforts because most search engines recognize the value provided by back links to your site.
Finally, you should place your links at action points in your article or content. Links serve as a call to action. They should not be placed anywhere near the beginning of your content as they are some sort of an after-reading support to your readers. Placing a link somewhere the beginning of your text is like inviting your reader to click it because the rest of your text is boring.