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    Feb 20 th, 2012
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    The Advantages of Using Video for Online Marketing

    Video is fast becoming a trend in online marketing. It’s being cost-effective and easier to produce has narrowed the gap between large and small businesses.

    With its millions of viewers, video sharing sites such as YouTube and Metacafe are increasingly becoming a good market for businesses to explore.

    As an entrepreneur or online marketer, your primary goal in business is to generate sales and find new opportunities to improve it. If you want to venture into a new market, you should know some of the advantages of using video for your online marketing.

    1. It is easily available.

    Technology is improving at an incredible pace and one of its branches that continue to develop is the Internet.

    Accessing the web is easier than ever with fast and reliable Internet connections and with the advent of mobile gadgets such as smartphones and iPads. This has made videos easier to access. It has also created the possibility for people to receive and view videos anywhere.

    2. It is an effective tool to drive sales.

    Videos can help to promote people’s awareness of your product with their increased visibility on the web. Recent studies revealed that the number of online buyers who decide to purchase a product view video previews of the items before buying them.

    3. The demand for marketing videos is increasing.

    Online product videos are very helpful in making people manage their time efficiently. Online videos of product demos have eliminated the need for marketers to travel to demonstrate their products. It’s another cost-effective way for marketers to reach their target markets.

    4. Social media can help to make videos more visible.

    You cannot discount the power of social media to enhance your videos’ exposure and boost your potential for sales. As soon as you have finished with your video production, you need to promote it on social networking sites such as Facebook, Twitter and YouTube.

    There, it will have a good chance to be shared by your contacts with their other friends.

    5. It holds the viewers attention longer than text.

    Videos are more engaging and quicker than written content. They are an effective means to educate your audience in a quick and sometimes entertaining way.

    6. You can post videos for free.

    Post your videos to YouTube and your marketing campaign will start sailing at no cost. You can also share them with your social media contacts for free.

    This is one of the reasons why more and more people are crossing over to video as their means of promoting their products.

    7. Videos are for people of all ages.

    If you believe that videos only interest the younger audience, think again. According to a recent study conducted by Burstmedia, Internet users who are fond of watching videos for information and entertainment are between the ages of 17 and 55.

    8. More people prefer to watch short videos than read the same information on text.

    Videos engage viewers more effectively than text content does. The have the greater potential to create leads to your website or business than written text.

    9. Video increases your chance of getting to the top of the search engine results page.

    If you optimize your video for the search engines, it will have better chances of showing on the top page of the search results. This means that you will have greater chances of driving traffic and increasing your potential for sales than written text.

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