Technology has evolved steadily. It has paved the way for the development of video marketing, a cost effective and efficient strategy of reaching the market and driving traffic to a website through the use of videos.
Traditional marketing techniques like article marketing are still practiced today. However, lots of businesses and website promoters are doing video marketing because many Internet users have crossed over from reading written text to video watching to harvest information from the web.
This has created a whole new market that every online marketer should explore.
Here are the advantages of video marketing that you need to consider:
1. It engages your sight and hearing.
Many people on the web have come to appreciate the video because it is engaging to the eyes and the ears. It is a convenient way of getting information because it doesn’t require you to read. With videos, you just have to watch, sit back and listen to someone telling you what you want to know.
2. It helps you to brand yourself.
You can write an article or a static sales page without letting your audience know who you are. It takes time and effort to build credibility, and one of the things that can foster trust in your target market is to put a face behind your content and show people who you really are.
This is one of the benefits of using video for marketing. It allows you to show yourself which is one way of branding yourself and your company.
3. You can do it.
Creating marketing videos takes effort and patience, and you need to learn it if you want to do it yourself. There are lots of tools which can help to make the job easier for you. But if you want to produce a really good video, or if you don’t have the time to do it yourself, you can outsource it to someone who is equipped with the skills and tools to do it for you.
4. It creates opportunities for backlinks.
Videos are like written articles which create opportunities for backlinks to your website when you upload them to other sites. This can translate to additional traffic for your website or business.
5. It has the opportunity to spread.
When you upload your video to YouTube and other video sharing sites, it has the chance to spread and become viral if many people like it and it becomes a hot topic on the web. You can also promote it on social networking sites such as Facebook and Twitter, where people who like the video can also share it with their other contacts. This is called viral marketing. It is one of the ways to generate traffic to your website and boost your potential for revenue.