Search engine optimization is the best strategy for a website to get noticed online at the present time. And as long as technology uses search engines is its tool for finding and indexing information, SEO will be here to stay.
Many SEO experts from various places around the world publish articles and tips about SEO. We are all aware of its strategies, and we also realize the value of optimization to a website’s operational and financial success.
Every website aims to reach the top of the search results. It is for this reason that you have to know the 10 commandments of SEO.
1. Don’t underestimate the power of content
Content is the most important aspect of a website. It is what Internet users surf the web for. It has the power to bring your website to the top if it’s unique, interesting, informative and error-free.
2. Don’t overstuff your content with keywords
Keywords are important to make your content attractive to search engines, but placing too much of them in your content can spoil its readability. This can translate to loss of reader interest. Search engines also find less value in content that’s saturated with keywords.
3. Don’t leave broken links unattended.
You should spend time to check your links and see to it that they still exist. Failure to fix broken links can lead your readers to believe that you have abandoned your website or you’re not taking them seriously.
4. Don’t compromise the quality of your content for anything
Your content is the number one reason why people visit your website. You should not compromise it for anything else on the web.
5. Don’t ignore the importance of keyword research
Keywords are the key to optimum web exposure and traffic. You should use the strongest keywords for your content through proper research. These keywords should be relevant to your business to enable you to get the right traffic. This can help to improve your conversion potentials.
6. Don’t build complex websites
You don’t need to build complex websites that are difficult to navigate. They will only compel your visitors to leave for another site. You should remember that many people who surf the web are not yet adept with computers. You should make your website easy to navigate. It can help to keep your visitors interested.
7. Don’t use black hat SEO techniques to lure search engines
The days of deceptive SEO practices are over. Search engines have now improved with algorithms to detect the trick. Black hat techniques can have your website penalized or banned.
8. Don’t buy links to boost popularity
Buying links from link farms is an unfair means of increasing the popularity of your website. Some webmasters do this to increase their rankings in the search engines. This practice will have its negative impact on your website in the long term. You should adhere to the standard practice of linking; this will be beneficial to you in the long run.
9. Don’t make two URLs for the same page
This can be interpreted by search engines as duplicate content and you can be booted out for it.
10. Don’t be impatient for results. SEO takes time to work.
It takes weeks for the result or your search engine optimization to show. You should give it enough time to work and prove itself. Be patient. SEO is a long-term strategy and its results don’t happen overnight.