SEO article writing is the process of writing articles based on how search engine algorithms work. It is usually applied in Internet marketing and it involves the use of relevant or strategic keywords to make the article more visible to the search engines.
One of the most important objectives of SEO article writing is to generate traffic and create more sales leads.
In this article, we would like to introduce to you the 5-step approach to effective SEO article writing:
1. Do keyword research with a reliable keyword tracker.
Keywords are one of the most important elements of any online article. They help to keep your writing pieces visible to the search engines for the ease and convenience of web users who run to the web to find information.
But you can’t just use any word as keyword. You need to make sure that your keywords are the words used by your target audience when they search for information about your niche.
To make sure that you get the right keywords for your articles, you need to do a thorough research about them with the use of a reliable keyword tracker. This keyword tool will help to let you know which keywords have the highest searches. This will give you an idea which keyword or key phrase to use for your articles.
2. Pick the right topic for your chosen niche.
With your keywords given due consideration, you should decide which topics are best suited for your articles. To help you make up your mind, you can visit forums about your niche and see which topics are asked or discussed. This will give you an idea what to write to generate traffic.
Another way that always works is to come up with how-to articles. This type of articles helps to enrich the knowledge base of your readers. They will surely thank and trust you for it.
3. Write compelling titles.
Your article title plays one of the most important roles in traffic generation, and that is to entice your visitor to stay and read your entire content. You should also keep in mind that your visitor can give you just a few seconds to convince him to know what your article is trying to say. You should grab his attention with a title that he cannot ignore. Always remember to include your main keyword in it.
4. Write a quality article body.
The information that you offer in your article body is what your visitor came for in your website. You should give what your visitor wants by filling it with useful information that readers can easily understand. You also need your article body to be scannable enough for the convenience of picky readers. Always convey your messages in a conversational tone.
5. Optimize your articles.
After you’re done with your writing, your next task is to see to it that your articles are easily seen by search engines. This is called search engine optimization. To make this happen, you need to put your keywords into actual use by infusing them into your article.
You should make sure that your keywords do not affect the readability and quality of your article. You also need to observe proper placement and density of keywords to make it visible to search engines and web users as well.