Website operators and content marketers are united in the belief that content syndication is one of the most effective ways to boost the visibility and exposure of any website. But what if they happen to distribute the same content to other sites? Will they get penalized for posting duplicate content?
Duplicate content refers to content that has been copied either in part or in whole and posted by a website owner or blogger and passing it off as his own.
Syndicated content is content that is written for the purpose of distributing it on the web to enhance the exposure of a website or business. Some of the ways to syndicate content include press releases and submitting articles to article directories.
Article distribution is intended to create a sense of awareness about your topic and to provide your target audience with updated information about your topic of interest. It can help to make you visible and establish your reputation on the web. But you need to do it right otherwise you could be penalized for spamming or plagiarism.
Here are some facts you need to know about content syndication and duplicate content:
1. You can write an original article and publish them on your own website or web log. Once your content is published and indexed by search engines, you can publish the same article to article directories provided you use the same author name. It can help to keep you away from plagiarism.
This spells the difference between original and unique articles. Original articles are the ones that you actually conceived and wrote. Unique articles on the other hand don’t have to be original as you can produce them by rewriting other articles.
2. Many SEO professionals assert that posting duplicate content is not a cause for a website to be penalized. Well, this was true before the panda update, but with the current amendment of Google’s search engine algorithm, this is no longer true. Post panda, websites run the risk of getting penalized if they publish copied content.
3. You have to see to it that your new article is indexed before you publish them to article directories. This will help to ensure that your website is ranked higher than the article directories where you submitted copies of that article.
It is always good to have your own website get the higher ranking for the keywords you use in the articles that you also submit to article directories.
4. Article directories are different from article submission sites in the sense that article directories are willing to accept original articles which are not necessarily unique. Article submission sites on the other hand, are sites that are not willing to accept articles that have been published elsewhere on the web.
5. Google will not penalize your site if you distribute copies of your original content after it has been published in your website and indexed accordingly.
These are some of the facts that you need to know about content syndication and duplicate content. These can help to give you a clearer outlook about these issues.