With the evolution of information technology, other forms of online marketing strategies are emerging on the web. But despite this, article writing is still the most popular way of promoting websites, products and services.
With each website aiming to be visited, content providers have formulated article writing strategies to attract the attention of readers. Here are the seven secrets of writing successful articles for the web:
1. Choose a hot topic
It is assumed that you have already identified the target market for your articles. In order for your articles to be found more easily, you should choose a topic which is currently making waves in the internet community.
In order to accomplish this task, you should visit online forums that talk about your niche and find out what particular subject matter is currently discussed. Another approach is to see what issues are currently hot on top ezines, message boards and ebooks.
2. Choose an interesting headline
The headline is the part that is made to catch the attention of readers and pull them into the body of your article. Your headlines should be interesting to arouse the curiosity of your visitors. You should also include your main keyword in your headline.
3. Use the AIDA approach
AIDA stands for attention, interest, desire and action. Once your title has captivated your readers’ attention and interest, they will surely go down to the body of your article to see more.
Get your readers’ desire to know more by creating a very interesting first paragraph. Be concise. Use short sentences and paragraphs. Use a friendly tone and be coherent with your ideas.
4. Divide your article into sub-headings
A 500 to 700 word article can be organized better if you divide it into sub-headings. These will make things easier for you and your readers as they provide some breathing space between ideas.
5. Guide your reader to your website with a resource box
If your article is submitted to article directories, you need to provide it with a resource box. The resource box is the last line that appears on your article. It should say something about you being the author. It should also provide a link that will lead your readers to your website where they can find more information about your niche. The resource box is actually the part that gives you the potential to close a sale.
6. Proofread your article
Check your article for typos, spelling mistakes and grammatical errors before sending it out on the web. Better still, you can hire a professional proofreader for best results. Maintain a good reputation online by making sure that your articles are free from these errors.
7. Promote your articles
The final step you should do is to make your articles reach its target audience. Promote your articles by submitting them to article directories and ezines. Create a list of popular article resource sites, authority sites and ezines where you can submit your articles for publication. They can greatly help to make your presence felt on the web.