need a headline and rewrite copy:
Two out of every 3 women in the U.S. are subscribers/members – now you can also target their husbands and young adult sons. These households constitute one of the largest populations of American consumer spending power concentrated in any single source.
While subscribers to these magazines are predominantly women, their husbands are at their sides making joint purchasing decisions, taking an active role in parenting, and managing personal finances. They’re also out in the yard helping their wives garden, tackling do-it-yourself projects, planning the next family vacation, and rooting on their favorite sports teams.
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