Copy needed for direct mail collateral for credit card solicitations. Multiple consumer segments:
1 – Significantly Credit impaired – these consumers have had credit problems or no credit history, and have difficulty obtaining new credit – they have very few options
2 – Moderately Credit Impaired – these consumers have had past credit problems, but may have some other cards currently or other high priced financing options available to them
3 – Credit Improving – these customers are on their way to establishing/re-establishing their credit history, and are looking for additional credit options.
Copy should be clean and uncluttered. Respondents should be able to provide relevant experience and samples.