Google has released an update to its search engine algorithm.
The update is aimed at isolating and penalizing websites that implement particular spamming techniques such as duplicate content, keyword stuffing, linking schemes, cloaking, deliberate redirects, and doorway pages.
The update, which Google named Penguin, was released on Tuesday, April 24, 2012. In a statement taken from Google’s official blog, the giant search engine asserted:
“In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.”
While Google intends to use Penguin to penalize aggressive or unethical search engine optimizers, it also specifically recommends the use of “white hat” SEO methodology.
The giant company also pointed out that it is encouraging white hat search engine optimization strategies and advised white hat SEO professionals to focus on the creation of compelling websites.
Google added that it is expecting a bit of confusion from webmasters because of the update.
The Penguin update has started to roll, Google said. It further stated that the update will affect approximately three percent of active sites on the web.