SEO (Search Engine Optimization) copywriting is simply defined as the technique of writing web copies in order to make it attractive to search engines to earn a high page ranking in the process. One way of doing it is to embed the content with choice keywords and phrases that the website owner wants optimized with the objective of ranking well in the search pages for those terms.
Why Keyword Stuffing Doesn’t Work
Contrary to many website owners’ previous belief, stuffing content with excessive keywords won’t work because modern search engines have the ability to detect them as spam. Aside from this, keyword stuffing also discourages link building as other website owners want to establish links only with websites that provide balanced, well-written content.
Other factors that make keyword stuffing ineffective include the fact that all article directories are not willing to accept keyword-stuffed content. Moreover, search engines won’t only reject keyword-stuffed content for indexing; it can also subject the entire website to penalty.
But the worst effect that keyword stuffed website articles can do to a website is when it ultimately alienates its target audience which could have become its source of traffic – and revenue. Search engines are actually not the website owners’ ultimate targets but human users who provide his site with real traffic.
Here are some SEO copywriting concepts that you can apply to help you create decent SEO copies:
1. Identify your keywords
While you are still in the planning stage of writing your content, identifying and understanding the keywords and keyword phrases you are going to use in your article is very important. Knowing these will help you put your keywords in strategic places of your content. This will be a great boost to your webpage.
Know when to use your keywords
Using keywords and keyword phrases a few times in the article won’t actually hurt your content as long as they are used in a logical way. Do not use keywords that do not fit in the sentence otherwise it will be detected as spam.
2. Optimize Text Length
SEO is not all about strategic keyword utilization to catch the eye of search engine spiders; it also involves limiting your content to a certain length. Search engines and human users alike love short, informative, concise articles which are relevant to your website’s subject matter. Articles 300 – 500 words in length with their main keywords placed at the beginning, somewhere at the middle and near the end of the text are strategic enough.
3. Meta-tags – what are these?
Meta-tags are hidden tags that are placed in theof an HTML document. It’s a tool that helps in communicating with search engines for indexing purposes. It can help improve your standings in search engines, but left alone, it can’t bring your site to the top of the search engine page rankings.