Written communication is an essential part of any business. It is one of the reasons why companies want their marketing people to posses excellent business writing skills.
Many clients reflect a company’s credibility on the quality of its written communication. They quickly change their points of view about companies which communicate poorly in writing.
Flawless business writing is an indication of professionalism. You would never want your clients to think that it is manned by unprofessionals just because your written materials contain grammatical errors, spelling mistakes and vague phrases.
Here are some of the ways to help you write effectively for business:
1. Keep it short and simple.
Many people consider this as the KISS technique. It can help to make your writing understandable and easy on the eyes. Short sentences that use simple terms are the best to get your message across. Do not try to impress your readers by using fancy, complex words and sentences for they do not signify intelligence. They only confuse your readers.
2. Be concise and specific.
Go straight to the point and specify what you want to convey. Do not use general terms that tend to make your readers guess what you really mean. As a guiding principle, you should write what you mean and mean what you write.
3. Use active voice.
Active voice signifies assertiveness in your business communication. It is more compelling and attention-grabbing than the passive voice which makes your messages longer and sound weaker. You should avoid using passive voice in business communication.
5. Use parallel structure.
You should assemble your written business communication by using the same form and tense all throughout your document. It makes your message easier to read and more understandable. The main idea is: if you use the past tense in your first paragraph, you should use it all the way down to the end of your document.
These are some of the ways to write effective for business. Remember, this is not about SEO, this is about writing to compel your clients to act on your favor.