The business blog has become a popular way for businesses to interact with their customers and address their concerns. Through blogs, companies are able to deliver industry news and make their customers aware of the latest updates of their products and services. The advent of blogs has enabled businesses to conduct their business in an effective manner.
Despite the benefits that business blogging has brought to all parties concerned, there are still factors that get in the way to make the process more challenging, like negative and spam comments.
Comments are important to make a business blog attain the business objectives of a company. But they need to be managed well so that you, as the owner of the business, can continue to maintain good rapport with your customers who you built your blog for.
To help you make your blog perform at its optimum, here are some of the ways to help you manage or handle blog comments:
1. Establish rules.
Your business blog should establish rules. It should be clear about what it considers acceptable comments or not. Most business web logs ask people to read its rules on commenting before allowing them to post comments.
2. Monitor comments on a regular basis.
If your website has the capability to notify you via email each a time a new comment is posted, it would be a good way to monitor them. This can help you to constantly filter any undesirable comment and to quickly respond to valid ones.
3. Allow people to freely express themselves.
No one wants to be whipped for their comments and ideas. People want to freely express themselves. Allow comments to be posted on your blog without censuring their sources, but delete them if they are outright irrelevant.
4. Be on the lookout for comment spammers
For some people, posting comments is a perfect opportunity to advertise unneeded products or services. Most blogs are now equipped with spam filters, but you still need to be vigilant as spammers have become more sophisticated and sneaky.
5. Respond to all questions raised by your commenters.
The comments section is an extension of your post and they are intended to clarify issues which your readers might find unclear in your post. If questions are raised, you should respond to them promptly and make clarifications on things which some people are uncertain about.
6. Make a new post if a question warrants a long detailed answer.
There are times when a blog post receives many different questions and reactions from readers and you find your answers too long and complicated to address those questions one by one. In this case you need to inform your readers that you will be publishing new content which is intended to address all their concerns about that post.
7. Delete all nasty, derogatory, racist and religiously charged remarks at once.
8. Remove comments from naysayers and follow it up with an email politely asking them to stop what they’re doing.
9. Do not allow people to make your comment section a place for their arguments. Remind your readers to avoid fighting your battles. Don’t ever attempt to add your own opinion to those types of comments. Politely tell them that as part of your policy, commenter arguments are deleted.