As it has been said over and over again on the Internet, SEO has become a byword in the online marketing business. It has changed the behavior and outlook of search engines, webmasters, copywriters and almost everyone involved with web content.
SEO is intended to help search engines find “optimized” content for humans. But it is not designed to compel readers to action like buying products, signing up for subscriptions or sharing links. It needs a really compelling content to get your readers engaged, drive traffic to your website and generate sales for your products or services.
Here are some of the ways to create SEO content that engages your readers:
1. Give “You” the importance it deserves
Your SEO articles, blog posts and sales copies are all intended to make you directly communicate to your readers. You are writing like you are talking to them over a cup of coffee. This is where “you” becomes important. Writing in the second person makes you speak to them on a personal level.
2. Avoid using difficult words
If you use difficult words in any article or ad copy, it gives the impression that you are trying to impress your readers and that you are trying to pass of as someone smart. This would not do your marketing campaign any good because you are actually giving your audience a hard time to understand what you mean. This will make them lose interest in your content. Instead, they will be compelled to find other sites that contain information they can easily understand.
3. Use lists whenever possible
Internet users have very little attention span and they love to scan and skim. Most of them don’t read entire articles; they just scan content until they see something interesting. But there are times that they do read entire articles, that is if they find these really engaging and worthy of their time.
You should make it easy for your readers to scan your content. This will make them slow down a bit to know what you want to convey. You can do this by using bulleted lists to emphasize important points such as advantages, benefits, reasons, differences or factors and aspects. This will engage your visitor better than long paragraphs.
4. Use short paragraphs
You should limit your paragraphs to three or four sentences that stick to a single point. This will ensure that your readers are not bored or confused of what you’re trying to say.
These are the four factors that help to create SEO content to attract readers. Just remember that your content is intended for humans. You should make it informative, simple and easy to read. After all, SEO is ultimately intended for human convenience because it is designed to make search engines perform at its best to serve the needs of the human race.