Videos have slowly taken center stage in the World Wide Web today. According to YouTube, it has received 3 billion visits per day since May 2011. CNN money also asserted that 53 percent of 2011 traffic was triggered by videos, and by 2015 it will multiply by up to four times. It further predicted that by that time, the web will be made up of 70 percent video.
This implies that less than five years from now, videos will be taking over the web as its main content. It is imperative for online marketers and website operators to learn to create and post quality videos now, because it is part of what is to come.
Here are some of the ways to create quality videos:
1. Maintain excellent lighting.
Sufficient lighting is the most important aspect of video creation. The price of the camera you use in creating the video can affect the finished product. This means that with cheap cameras, the quality of your videos will be sacrificed. This is because cheap cameras have small lenses for light to pass through it. You can compensate for this by using a soft white bulb and aluminum lights to provide sufficient lighting for your video production.
2. Provide excellent audio.
A clear audio is an important necessity for the production of quality videos. Videos are a vehicle of communication where their producers convey their message to their audience. It is essential to provide your video with excellent audio in order to be understood. You can achieve this by including a good quality microphone in your equipment.
3. Use the tripod.
Using a tripod to create videos can help to ensure that unnecessary movements are avoided. A shaky video can only mean that its producer is an amateur. A tripod can help to maintain symmetry of the resulting image. It can also help you to preserve a considerable distance between the top of the head and the screen.
4. Use a script and rehearse it before recording.
A script is important as this will be your guide for the message that you are going to articulate. Have a script when you create video and rehearse it before recording. It can help to make you avoid unnecessary pauses which can make you look awkward in the video.
5. Act naturally and don’t be conscious of the camera.
If you are too anxious in front of the camera, you will not be able to exude confidence in your video. Just act naturally and talk to the camera like you are talking to a friend. Don’t be afraid to make mistakes; you can always edit your video before uploading it.
These are some of the ways to create quality videos for YouTube and other video sharing sites. Remember, it takes patience and effort to produce, but you can do it with consistent practice. If you don’t have enough time to master it, you can outsource the job to a professional and observe how he does it. It will make you learn to do it the right way.