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    Dec 20 th, 2011
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    How to Create an Effective Marketing Video

    In this age of information, a business that doesn’t market online is one or two steps behind the ones that use the power of the World Wide Web to reach their customers.

    The Internet is a great venue to expose your business. It is populated by millions of people and business enterprises which have the potential to become your customers or business partners.

    But you should take note however, that you need to be seen first in order to connect with your audience. Your online presence will make people and other businesses aware of your products and services. It will help to build your brand and credibility, and it will establish your relationship with your target market.

    Here are the steps to create an effective marketing video to boost your online exposure:

    1. Define your target audience

    If you want to produce a marketing video that delivers good results, you should target it at the right audience. To do this, you should be able to determine what words or phrases your potential customers type in the search box when they look for videos about your niche. You will then infuse these keywords into your video title and description. This will help the search engines find your video easily when someone searches for it using those keywords.

    Once you have determined your keywords, your next step is to create a video that delivers what those keywords intend to accomplish: to give information, solutions or answers about your target audience’s present concerns.

    2. Engage your readers with the right message

    Most video hosting and sharing sites like YouTube are built to educate, entertain and inform their audience. They are not intended for sales pitches, unlike the television, which is a platform for infomercials and direct sales talk.

    People on the web have a different attitude towards the marketing approach done in the other forms of media, such as print, radio and television. They like to be engaged in your content with something new and different. They want to find something that they can trust and build rapport with, and they want to ensure that their underlying needs are answered before they decide to move to the next step.

    3. Guide your audience with a clear call to action

    One of the primary objectives of marketing videos is to attract audience. Your video might have attracted a million viewers, but in the absence of a clear call to action, it is not serving its second purpose which is to compel your viewer to take action. You should determine what you want your viewer to do after watching your video. It could be an invitation to watch a follow up video, to follow a link that leads to your website, or to get their names and email addresses for a free report. But no matter what it is that you want them to do, you should tell them accordingly. Most People on the web want to be led to the next step, and you can do it by delivering a clear and compelling call to action.

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