When you do business, one of your primary objectives is to minimize costs and maximize profits. This is the guiding principle that every entrepreneur should seriously consider whether his or her business is done online or in the physical world.
Advertising is one of the most important aspects of a business. It is the process of promoting the product or service in the market to generate sales.
Advertising is a part of a company’s operating costs. But it is an investment that helps to generate revenue for your business. Every business has to have some kind of advertising system in order to succeed. If you can advertise your product without spending much, you will have a chance of getting a high profit margin. One of the ways to realize this objective is to advertise online.
Here are some of the ways to advertise online without spending too much:
1. Article Marketing
Article marketing is a proven free online marketing method that’s been used by experienced marketers to generate traffic to their websites. Traffic is a great resource for potential sales on the web.
To drive traffic to your website with article marketing, you need to write articles that provide valuable information about your business or industry and submit them to free article directories including Ezinearticles.com.
2. Google’s Free Online Marketing Tools
You can avail of Google’s free online marketing tools to advertise your product or service for free. All you need to do is open an account with Google and you will be given access to eBlogger, Google Webmaster Tools, Google Analytics, Google Sitemaps, Google Adsense, Google Writely, Google Alerts and Google Froogle.
These tools can help you to drive more traffic to your website for free, but you have to learn how to use them first.
3. Word of Mouth Advertising
Advertising through the word of mouth is a product promotion strategy that you just can’t underestimate. Use it to tell your contacts about your online presence.
4. Social Networking
With social networking, you will be able to promote your products or service to people who share your interests and passions. It can help to boost your online visibility. When people like your content, they will share it with their other friends and contacts in the community. Some of the most popular social networking sites include Facebook, Twitter and LinkedIn.
5. Forum Marketing
By joining forums related to your niche and by actively participating in discussions, you and your website or product will get recognized. This can help to drive traffic to your site.
6. Social Bookmarking
In social bookmarking, members of the same network are allowed to list websites which the social bookmarking site makes accessible to other members of the network. Some of the most popular social bookmarking sites include Twitter, StumbleUpon and Reddit.
These are some of the ways to advertise online for free. They don’t require you to spend any amount, but you can expect that they can help you to increase your online visibility and improve your potential for traffic and sales.