Writing unique articles was not a big concern for some article writing services before Google introduced the update of its search engine algorithm called the Panda update.
The introduction of the Panda has become a major turning point for many websites. It was purposely created to track sites with low quality contents that occupy high rankings in the search engine results pages.
Panda, which was launched in February 2011, it continues to be on the lookout for websites that publish copied or low-quality content. It reduces the rankings of low quality websites and could even ban those that are found to use unethical black hat techniques.
Written content is an integral part of any website because it is one of the most important elements that attract traffic. However, if content is compromised by irrelevance, plagiarism, or misleading titles, the website that publishes it only deserves penalty for unfair or unethical operation.
Google and other search engines always want to preserve the integrity of the Internet as a reliable source of information. This is one of the main reasons why it created the Panda – to make the World Wide Web continue to provide solid value to its users.
Here are some guidelines that you can observe for writing Panda friendly articles:
1. Ensure the originality and quality of your articles.
Originality is a primary concern of Panda. You should always see to it that the contents published on your website or blog are original and not copied elsewhere.
2. See to it that your website is regularly updated with fresh content.
3. Your articles should include relevant links to blogs, authority sites, social networking sites and other sites that can help to improve the credibility of your own website. Panda penalizes websites that use irrelevant links.
4. Avoid using quotations.
Quotations can increase the credibility of your article because it refers directly to the source of your information, but they can mean indirect plagiarism in the eyes of the search engines. It makes your content similar to other sites which publish the same statements.
5. Write longer articles.
Panda prefers articles with lengths of at least 400 words. Creating long articles allows you to fill it with information. Long articles almost always enable you to cover your topic. Panda wants websites to provide readers with a pleasant and worthwhile reading experience.
6. Avoid excessive keyword repetition.
Excessive repetition of keywords can affect the readability of your article. You should avoid mentioning the same keywords again and again. This makes some sentences sound awkward. Try to read your articles aloud to make sure that it has a natural flow.
These are some of the ways that you can use to write Panda-friendly articles. Use them to improve your traffic and to make your website gain favor from the search engines.