The success of a website is most often determined by its rank in the search engine results page. Although this is not always the case, this is the very reason why most business websites strive to stay high on the search engine listings.
But there are still a lot of people who don’t realize the value of the factors that affect search engine rankings. And because of stiff competition, websites really need to stay high on the search engine page. It is a few steps closer to success than the rest which are ranking low.
In order to achieve this, you need to observe certain rules and be aware of the factors that influence your website’s search engine rankings. Here are the four of them:
1. Relevant Content
Modern search engines are already able to identify websites that contain value. They don’t give much weight to the ones that contain irrelevant information or duplicate content.
If you are on your way to make your website’s presence matter to search engines, relevance of content should be your first concern. You should also see to it that your website is regularly updated in order to maintain the interest of your audience.
2. Unique Page Views
Unique page views matter a lot to search engines. This is because it is an indication that the people who visited your website have walked farther to find more details from specific pages. This is also a way of telling search engines that your site has some relevant and useful content.
3. Link Architecture
Your method of presenting links on your web pages plays an important role in leading your readers to view multiple pages in your website. Creating a hyperlink from a word or phrase which triggers your readers’ interest and curiosity is a way of leading your visitor to the other pages of your website and compelling them to read further.
Being able to get sponsors to advertise on your website can get favor in the eyes of search engines. Search engines see advertisements as a sign of website trustworthiness, credibility and popularity.