There are many important aspects that make the wheel of online marketing turn. One of these is links which websites need in order to get a good popularity rating from search engines.
Earlier, when competition among websites was not yet very intense, it was a lot easier to get quality links from high ranking websites. Acquiring links from search engine-trusted websites has become tedious these days.
Here are the four types of links that webmasters can obtain to increase website popularity:
1. One-Way Links
A one-way link is a hyperlink that one website gets from another. It is just as simple as website A linking to website B.
This is the type of link that all websites want to acquire, yet this is the most difficult to obtain. In order for your website to garner one-way links, it should contain unique, informative content that can compel other websites to link to your site without asking anything in return.
2. Reciprocal Links
Reciprocal linking actually happens when two websites exchange links.
This is a questionable type of linking method and most search engines consider this as a “black hat” because you are actually trading links with other websites. Some search engines can trace link patterns and they treat reciprocal links as “exchanges.” Search engines do not regard reciprocal links as highly as one-way links.
3. Paid Links
Paid links are simply what the term implies. They are purchased from other websites.
Payments for paid links are either made through purchased text links or pay-per-click links. In the pay-per-click method, a webmaster the webmaster of the paying site pays for the clicks which the links generate.
Paid links are not difficult to obtain. You can also control the number of links and the length of time that these links will stay in the pages of the selling website.
Major search engines discourage websites from selling links because they also accept pay-per-click links. Some search engines even threaten to ban websites which are suspected of buying their way to the top of the search page.
4. Network Links (3-Way)
Network links are triangulated links that is a modification of a link exchange. This is done to make it harder for search engines to track the link patterns. Network links happen when for example, website A links to website B; website B links to website C and website C links to website A. If the technique is not used excessively, this could result in search engines considering network links as one-way links.