When people build blogs or websites, one of their main objectives is to rank well for the keywords that they use in order to get the traffic that they wish to attract.
Ranking high on the search engines can help them get through to their target audience. This is a big factor that helps a website found and visited ahead of its competitors. A website that gets more traffic has a higher potential to earn revenue than less visited ones.
It really helps to rank high in the search engine results pages because it comprises the largest portion of the traffic pie. According to statistics, 90 percent of web searchers don’t look beyond page 1 of the search results and 42 percent of these open the website in the number one position while 12.5 percent click on position 2 and eight percent open the website in position 3.
If your website is not on page 1 and in the top three spots for the keywords you’re targeting, you are missing a lot of traffic and potential for sales.
Your website should move up in the search engine results page to increase its capability to drive visitors. Here are some of the most common factors that can help to improve your site’s rankings in the search engines.
1. Keyword in the Domain Name
Using your main keyword as a part of your domain name is absolutely important in giving your site a good chance for ranking high in the search engines.
2. Domain Age
The age of your domain matters to the search engines. Brand new domain names have a long way to go and they need enough time to get the trust of the search engines.
If you don’t want to go through this process, you can buy an expired domain name. But before you purchase it, you must first see to it that it has not been banned by the search engines.
3. Keyword in the Title Tag
The use of important keywords in the title tag of your homepage is still necessary for indexing purposes. Recently, Google has not given much weight to title tags as a ranking factor, but most search engines still do.
4. Page Structure
This means that you need to optimize each of your web pages for just one key phrase. This makes your entire website search friendly for as many possible keywords as searchers can think of. Aim for your main keyword in your home page and make your succeeding pages target related long tailed keywords. This will give your website multiple chances of getting found.
5. Keyword Density
Being mindful of keyword density in your web pages is important as search engines use it as a factor for measuring your site’s intentions. You should limit your keywords to three percent of the entire text of your page. The excessive use of keywords does not only affect the value and readability of your content, it could also make your web page look spammy.
Backlinks are an indication that your website is trusted by other sites. They play an important role in improving your ranking in the search engines because they help to vouch your site’s credibility and popularity.