No business will last if it isn’t trusted by its target customers. Article marketing is a method of promoting a business online so it should enable you to build trust with your readers and create a relationship with your prospects.
This is a process that doesn’t happen overnight, but it is possible by being consistent in delivering what your readers want. Here are some tips in making articles that will help you to build trust and relationship with your readers:
1. Observe the rules of proper grammar
Since the age of the printed article until today, the use of proper grammar in articles has not lost its appeal to readers. The correct usage of grammar, spelling and punctuation is still identified as a mark of professionalism in any written work, whether it is published online or as a printed matter.
Before you begin to write, polish your grammar skills with the help of a grammar book.
2. Do your research
One more thing that you need to accomplish before you start to write is to gather the facts about your subject matter. You should do your research in order to be sure that you know your topic very well. This will help to make your articles informative and above all, credible.
3. Be original
Readers are not impressed with websites that publish copied work. Always make it a point that your articles are original and can’t be found anywhere else on the web. This will build goodwill with your readers because originality is an indication that you know what you’re talking about.
4. Submit your articles to trusted article directories
Another way to earn the trust of readers is to have your articles published by as many trusted article directories as you can. There are thousands of article directories but you don’t have to submit them to all of those; a few reputable ones would do fine for they hold the best traffic available on the web.
You can also create a blog for your articles. You must submit your blog to major search engines like Google, Yahoo and Bing. Don’t forget to include popular keywords in your articles. This will help to increase your page rank in the search engines.
5. Share your knowledge through sound advice
A sound advice is an indication of knowledge. Remember that people visit a website because they want to get something out of it and not because there’s something you want to tell them about. By freely giving advice and useful information, you will sound like an expert. This will lead your readers to trust you. This will be the start of a good relationship and captured traffic.