Article marketers write with the main objective of having their articles found on the web.
As a writer and article marketer, one of your primary goals is to attract readers and search engines first in order to have your ideas known.
A website gets a lot of attention because of its content and not for anything else. This is the very reason why webmasters and content providers employ strategies to catch the eyes of search engine spiders which rank websites according to their popularity and relevance.
One of the factors that search engines look into when ranking websites is the strategic use and placement of keywords in their content. Keywords play a vital part in having your articles found by search engines. It is therefore important to use the right keywords and put them in the right places.
Here are some tips for effectively using keywords in your articles:
1. Aim for long-tail keywords
Long-tail keywords have higher tendencies of getting ranked in search engines because shorter ones have stiff competition. You can refer to any keyword tool such as the free Google Adwords Keyword Tool to assist you in this task.
2. Use related terms
The overuse of keywords in an article only gives the search engines the impression that you are spamming it. This can have a negative effect on your ranking. Using related terms or LSI keywords in your article is the better approach because it can help the search engines know what your article is all about. This can best be simplified with the help of Google’s Adwords Keyword Tool. It’s free and easy to use.
Another way to find related keywords is by typing your main keywords in the Google search box. When the search page appears, scroll down and you can find related keywords near the bottom of the page.
3. Keyword density doesn’t help in ranking your website
You don’t have to be conscious about keyword density in your article because search engines don’t give much weight on it when ranking web pages.
What matters to search engines is the strategic placement of your keywords. Use your main keywords as part of your article title and use them in the first 50 words of your article body. Use them again somewhere in the middle of your article and you’re done. You can also use LSI to make your articles more enticing to search engines instead of giving them the impression that your article is a spam.
4. Your article should make sense with the keywords
Long-tail keywords are sometimes difficult to infuse into the article most especially if you want the sentence to make sense. As much as possible, make your keywords fit well into the article and make it part of the whole idea without sounding awkward. People can easily detect if you’re forcing your keywords into your sentences.