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adminEffective selling involves building a relationship. You just can’t walk into the household of some stranger and tell him to buy your product because it is good. There has to be trust in between in order for a smooth transaction to take place. In online marketing, it is the same relationship that you should build […]
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adminWhen people visit the web to purchase something, one of the very first things they would look out for is the website’s capability to provide the services or product they are looking for. If these things are not stated in the home page, they would surely navigate away from your website to look for another […]
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adminSelling in a competitive market needs you to formulate a strategy that makes your business a standout amidst competition. In the online business, competition is so intense because marketing is done on a global scale. This is the very reason why a Unique Selling Position or USP has to be implemented. This is the technique […]
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adminSearch Engine Optimization is one of the most important tasks in the internet today. The potentials that a well-planned SEO strategy can bring to a business are immeasurable no matter how small-scale it might be. But considering that almost all website content is using SEO, getting a good search engine ranking has become a difficult […]
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adminArticle marketing has become a trend in the information age. It is also one of the cheapest ways of promoting a product, service of business, yet it has the capability to reach wide audience base where opportunities abound. But article marketing, particularly copywriting isn’t that easy, for you have to deal with a lot of […]
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adminSales letters are measured by the sales they generate. In today’s market, competition is not only intense; it is played a global scale. This is because of the power of the internet. With the help of technology, particularly the World Wide Web, marketers are able to promote their products and services to a wider audience. […]
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adminA good ad copy plays a major role in the success of a marketing plan. Ad copies are expected to generate results which culminate in sales. It must carry credibility, appeal and a power to convince the reader to take action. There is no definite formula for a perfect ad copy, but the creation of […]
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adminMany people consider copywriting as a scary job which is done by no less than “experts” in the field. This is because it is almost always done with the utmost utilization of words, format and accuracy that it needs a master to do it. But how did those “experts” get into that enviable place they’re […]
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adminA web copy is a show window of the author’s mind or a company’s business. It should bear an assurance to make readers and potential customers understand what the website is up to and what it can do for their time. Everybody’s time is precious and your readers expect to get what value they can […]
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adminThis article is for all copywriters who are looking to improve their existing services to their clients. I’d like to discuss the topic of proofreading. Most people only pay attention to obvious grammatical / spelling errors, overlooking many other blunders. Hopefully, my advice will help you no matter if you’re copywriting for a client, or […]
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