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adminOne of the most important aspects of a great sales copy is testimonials. They help to make your copy credible. They also help to convince your prospect to act on your favor. But testimonials have to be real and they need to come from real, verifiable people. It would be unfair and unethical to produce […]
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adminWritten communication is an essential part of any business. It is one of the reasons why companies want their marketing people to posses excellent business writing skills. Many clients reflect a company’s credibility on the quality of its written communication. They quickly change their points of view about companies which communicate poorly in writing. Flawless […]
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adminTestimonials are an essential part of a sales letter. It makes your copy more credible. It gives your prospects the confidence that your claims are true and verifiable. Getting a good testimonial should be one of the primary things that you need to know as you join the copywriting business. One of the most common […]
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adminEffective sales letters is one of the contributing factors of revenue in a business. Your product may be the best in its kind but if your sales letters are trash, you make poor sales. One of the best ways to generate a good volume of sales is by writing great copy. It is always possible […]
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adminMost website owners and web copywriters make the mistake of emphasizing their products’ features above the benefits it can provide to the customers who buy them. This is contrary to what people expect when they visit a business website. When people visit your website to see check on your products or services, they are actually […]
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adminIf you have a website that gets enough traffic yet you wonder why you only have little sales, you have a problem that you need to resolve at once. Getting traffic is just one part of the online marketing cycle that culminates in sales. Here are four important things that you need to know in […]
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adminAs a content provider or website owner, your primary objective is to drive traffic to your websites, but your main goal is to generate sales. Once you are able to get lots of traffic, your next task will be to convert your visitors into customers. This calls for a persuasive website copy that convinces your […]
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adminThe World Wide Web is a boundless market that gives everyone an unlimited sales potential – if only you can capture its interest. With the advent of information technology, copywriting has become a great way to promote products and services online, but you need to use strategic methods to catch the attention of your target […]
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adminIn marketing, hype refers to an exaggerated publicity or promotion of a product or idea. It can sometimes denote a deception because of its tendency to use overheated language and amplification of the real status and capabilities of the product being marketed. Some marketing techniques that use hype include: 1. Baseless claims that are strong […]
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adminOne of the primary tasks of web content providers is to produce eye-catching content and to keep their readers interested in their published material. This is one of the proven ways to bring site visitors into action which could result in sales. As a copywriter or content provider, you should be able to hold your […]
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