The diminishing attention span of website visitors has left website operators and blog owners with this question: “What can draw visitor attention, the look and feel of a website or the information carried by its contents?” Since no one has given a definite answer to this question, it is good to do both: provide a blog or website with an attractive feel and look and fill it with content that is fresh, informative and useful.
But since most articles on the web favor content as the thing that can attract visitors, this article intends to tell you the aspects that can make a website attractive.
Here are some of the essential elements of attractive web logs:
Aesthetics deals with the principles of beauty and art. Blogging is not just about sharing useful information. It also involves art as you need to keep your web log beautiful to make it attractive. Utilize colors that complement one another and make use of empty white spaces to make it easier on the eyes.
You also need to organize your blog topics to make it easy for your visitors to find what they want.
Website users don’t have much time to wait a while longer for your information to arrive. This means that you have to make sure that your site doesn’t take too much time to load and your links are working properly.
3. Font Size and Style
The most popular font sizes on the web are 12 – 14. These fonts should be simple to make reading easier for your visitors. You can use up to four different fonts throughout your blog. But using too many fonts in a blog can make it look inconsistent. You should avoid using fancy fonts as it can create as it can create an impression of unprofessionalism.
Short paragraphs are ideal for online content and blogs. Online readers lose interest in reading large chunks of text. You need to break up your content into short paragraphs of not more than four sentences to make them more readable.
Headings need to capture attention and they should be written in bold or underlined text. Place your headlines at the left side of your blog. It can help to facilitate readability.
Use subheadings to make your content more scannable.
Lists are one of the easiest to read and skim through. They help the reader to quickly find important information in your content. They are very helpful to readers who have little time to spend reading an entire web page.
Avoid using long lists as this can deter some readers. If you have an article that requires you to list more than 10 items, break that list down by category with a sub-heading for each.
7. Column Width
You should stick to the use of a narrow column width for your reading area. This can help to capture the focus of your readers. Website visitors who are met with a wide reading area have a tendency to lose focus and wander off to other sites.
Theme designs are intended to allow you to choose the width of your blog reading area. When choosing a theme design, you should pick one with two columns and a sidebar on the right. This can help to narrow the reading area of your web log and make it more eye-catching.
The images of your blog should be able to support your content. A blog post that contains an image or video at the upper left corner of the blog post makes it more expressive and authentic.
9. Proof Your Draft
You don’t have to publish your blog post without first checking it for grammar and spelling mistakes. After saving the post, you need to preview it to see how it would look to viewers. Once you are satisfied with your post, you can now hit the publish button to make your idea visible to the world.