Persuasive content is every website’s main source of attraction for traffic. It is what web searchers are willing to spend time on in the Internet.
Persuasiveness is one of the determining factors of quality in web content. Humans and search engines both love quality content. It is in fact, one of the main factors that search engines look for when they index your site for ranking purposes.
Here are a few tips that can help you to write persuasive web content:
1. Provide your content with lively information that makes sense to your target audience.
Dull and uninteresting content only turns site visitors away. One way to write content that matters is to feel what your target audience feels. Putting yourself in their shoes helps you to connect with them.
2. Write about topics that you have good knowledge about.
You are writing to provide information, and you should be credible enough to hold your readers’ attention. Your knowledge about the topic is essential when you write something about it. It can also help to make you confident and more persuasive.
3. Start your article with an engaging first paragraph.
You visitors’ times are limited and you only have a few seconds to hold them in your site unless they find something interesting in it.
Convince your visitor that your content is worth their time by providing an engaging first paragraph that makes them read on for more.
4. Make your site easy to access and avoid slowing it down with unnecessary features.
Cascading style Sheet is the standard in web design. You should use it as most people are turned off by fancy web content such as blinking text, undue animation and Flash Intros. They can also cause your website to slow down. Web users don’t want to wait too long to access a website.
5. Don’t use long sentences and paragraphs.
Break down your content into short sentences and short paragraphs to make it readable and easy to understand.
6. Always underline your hyperlinks.
Web users are accustomed to seeing hyperlinks in blue text which is underlined. Avoid underlining text if it’s not an actual link to prevent your readers from getting confused.
7. Avoid placing banners at the top of your page.
Banners are for advertising and when they are clicked, they will take your visitor to a different site. You should avoid placing them at the top of your web page. Should you decide on using them on your site, you should limit them to two per page. You also need to see to it that the ads you put in your site are relevant to your niche.
8. Optimize your content.
One of the most important aspects of web content is to make it easy for web users and search engines to find. Web content is intended to attract traffic, and one way to make it serve its purpose is to optimize it for the search engines.
Search engine optimization involves the use of keywords that people use to let the search engines find the topic that they are looking for.