One of the things that you need to seriously consider when building a website for your small business is the content that you have to put in your homepage. As you intend to use your site for information, you don’t have to try to compel your visitors to place an order. You are building a site with the intention of building up your image, credibility and brand, and you want your audience to see you as an authority in your subject.
Here are some of the things you need to put in your homepage. These can help you to realize your objectives.
1. The points that make you different from the rest
In business, people go for excellence. They want to see that you are different and better than the rest before they decide to do business with you. You have to state this in your homepage by highlighting at least one great benefit that you can deliver when they transact with you.
2. Your working system
When you are clear about the methods by which you work, your prospects will have an idea how to work with you in the most effective way. It will also help to define their role in the process, promote a good working relationship with them, and make them understand your price.
3. What drives you to do your business?
People have reasons why they do what they do. It’s a similar thing in business; every company has a story behind it. You can state these in your homepage to connect with your prospects and clients in a personal tone. Specify the things that drive you to do your business. These can help to tell them about your passion, motivation and commitment.
4. Your target market.
Millions of people from all walks of life surf the web for information about various subjects. Since your site aims to provide information about a niche that is related to your business, you should be able to define your topic and targeted audience in your homepage. This can greatly help to attract the right traffic which you aim to do business with.
5. Your core services
One of the most important things that need to show up in your homepage is the list of your core services. This will let your prospects know the specific things you can do for them. This will also help them to gauge your capabilities based on your content.
6. A statement that relates how you were able to help someone
Your homepage becomes more convincing if it can relate a story how your product or service has helped your customers. You can do this by stating the specific problem, the solution and the result.
7. Your past and present clients
You will become more credible if your homepage contains a list of the people and businesses you have worked with. It would even get better if you can regularly update it with the names of your present clients. These can help to reinforce your brand. Your prospects will believe you when they see that others have trusted you before.