In online marketing, a great website is not all it takes to successfully promote your products or services. It involves effective strategies that help to make your site visible.
This is the reason why you need to employ search engine optimization. It is the latest technique which ensures your site’s visibility and accessibility to search engines. SEO is the key that can put your website at the top pages of the search engine results when a web searcher types relevant terms in the search box.
There are many ways to make your site search engine friendly. Here are some tips to do it:
1. Build your site correctly.
All search engines don’t give you extra points for a nice looking site. However, it gives your site some credits if you make it easily accessible for their spiders to ‘crawl.’ You don’t need to worry much about this because most hosted websites are taking care of this aspect already.
2. Keep your URLs search-engine friendly.
URLs that carry important keywords help to make a particular web page easier to find in addition to the keywords that you infuse in the article itself. As a hint, search engines love URLs that are separated by hyphens or underscores as it enables them to recognize individual words.
3. Avoid using Flash to build your site.
Sites that are built entirely on Flash are invisible to search engines and won’t show up on search results. You should build your website with some text in HTML to make it accessible to search engine spiders.
4. Optimize your site with strategic keywords.
One of the first things that you need to contemplate when you build your site is the top five keywords that you intend to rank for.
Do some research by asking your family and friends what words will come to their minds when they search for information about your niche on the web.
Once you have your top five keywords, you need to check for their popularity with the use of a keyword research tool like Google’s Adwords Keyword Tool. It can help you to know if other people are using these keywords in their searches. If not, you need to change them with more popular but less competed ones.
Once you have determined your top keywords, you have to make sure that two or three of these are placed in your home page. These and related words also need to appear on each of the pages in your site. By placing important keywords in strategic places in your content, you can be sure that your site is search engine friendly.
5. Update your site or blog regularly.
Updating your site or blog with fresh content frequently can help to keep search engines informed that your site is kept up-to-date with fresh content. It also keeps your audience aware of developments in your products and services. These will trigger good points in the search engines.
6. Promote your site in social networking sites.
When you promote your site in social networking sites, you are increasing its popularity. This happens when people visit it to see what it can offer, especially when they share your content with their other contacts. This can help to improve your ranking in the search engines.