Credibility is one of the most important elements of copywriting success. It is one the most important factors that has put copywriting in its current status in the marketing industry.
Copywriters make different approaches in obtaining the trust of their prospects. This article intends to give you five of the most common ways to establish credibility. Here they are:
1. Your contact details are important to your prospects
Your full contact details, which include your phone number and e-mail address, tell your prospects that you are traceable and that they can contact you whenever they have concerns about your products or services. This can help to let people know that your offer is earnest and there are real people who stand behind the project to answer their questions.
If there are concerns, you should address them within 24 hours. This can help to cement your prospects’ trust on you and your product.
2. Test-market your offer
A good way to gauge your product’s sales potentials is to test-market it on social networking sites like Facebook and Twitter. By getting the opinions or responses of your contacts on social media sites, you can measure the credibility of your offer, before you even start to write your copy. Questions from your social media friends only indicate that you need to furnish more proof of you or your product’s credibility.
3. Make yourself believable by believing in your own offer
Copywriting is an easy task if you have a great product that you promote with a great offer. If you don’t believe in your product, you will find it hard to convince other people because your copy will show it in one way or another.
4. The value of social proof
Social proofs are one of the most convincing elements of ad or sales copies. Testimonials and comments from people who have tested the product are valuable information which you can use to make your copy more credible.
5. Understand your market
You need to have a thorough understanding of your market in order to know what they want. Many people decide to make a purchase because of an emotional drive. You cannot get into the real attitude of your target market unless you take time to know it well. You can use you social media sites like Twitter and Facebook to learn about your market better and with less effort.
Before you start on a copywriting project, it would be a wise idea to ensure that the product that you are putting your name on has the capability to deliver what you are going to promise. Another important factor that you should consider is to see to it that your offer is realistic; this will help to win the trust of your prospects.