Search engine optimization has a great influence in the World Wide Web. It is has played a big part in the achievement of successful websites. It has gone a long way and it has evolved with the changing algorithms of search engines.
The formulation of black hat SEO tactics prompted search engine operators to continuously improve their systems. But despite these changes, SEO continues to carry certain elements that make it distinct and identifiable as a strategy and a tool for visibility enhancement. These characteristics are important because they can help to give you a good lead when you are implementing SEO to your website.
Here are five important elements that your search engine optimization needs to have to make it friendly to search engines:
A plan is an important element in any endeavor, whether it’s for business, construction, or even war. It is essential in the success of every project or goal.
In search engine optimization, a plan is important because it gives you a sense of direction in following a step-by-step approach of capturing the attention of search engines. These steps include niche determination, audience identification, keyword research, content creation, content distribution, link building and social media promotion.
Originality and uniqueness of content are a must in the online business. Duplication or copying of content is definitely a no-no on the web because website content is covered and protected by copyright laws. It is unethical to copy someone else’s work and use it as your own. Copied content can also compel search engines to penalize your site or lower your rankings. These can translate to decreased visibility.
3. Strategic Keywords
Keywords can bring together users, search engines and content. Strategic or profitable keywords are a product of careful and extensive research.
You should see to it that the keywords you use in your web pages are the ones that many people use to find information on the web. Through good research, you will know what keywords are highly competed. These are the keywords used by giant websites that are safely seated at the top of the search results pages. You should avoid these keywords as they can’t give you good rankings. Use popular, less competed keywords instead.
You should place your keywords in strategic places such as the article title, the first sentence, the body of your article, and your conclusion or resource box.
4. Reasonable Keyword Density.
Good SEO ensures visibility without sacrificing content quality. It stands by the principle that content is created for human consumption and it should therefore be informative, useful, has good quality and free from spam.
Search engines don’t favor content that is riddled with keywords. A keyword for every 50 words would be enough for search engines to take notice.
5. Internal Links
Search engines consider internal links as part of its website ranking process. It is advisable to provide one or two internal links for every web page as it increases the exposure of the other web pages of your site.