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    Dec 6 th, 2011
    Article Writing No Comments

    5 Aspects of Successful Articles

    The power of your content to attract readers generally depends on your article writing skills. This includes the use of the right strategies which can help to make your content friendly to both humans and search engines.

    In order to produce articles which appeal to human readers and web crawlers, you need to know the important factors that make them interesting and worthy of people’s times. Here are the five aspects of successful articles:

    1. Market Research

    Market research is one of the very first things you need to do in order to produce good content. Your knowledge of your target market will help to let you know your prospects’ wants and desires. You will know these by trying to discover the most common words and phrases that they use to look for information in the search engines. Popular keywords or phrases are highly searched for. Use them in your articles provided they are not highly competed on by tons of websites otherwise you may use less popular keywords with lower competition. This can help to guarantee you a high page ranking in the search results.

    2. Compelling Titles

    It has been said over and over again that your article titles play an important part in capturing the attention of your targeted readers. Your title is your show window and “come on” message to your content. It should promise something interesting to compel your visitors to read your article.

    3. Engaging Body

    An engaging content is one which fulfills the promise you made in your article title. Your contents could come in the form of a list, ways (how tos), tips, solutions or answers to the current and pressing concerns of your target market.

    You should feel the pulse of your target market in order to produce engaging topics. One way to do it is to join forums and to know the latest issues of your target market. This should give you a clear idea of what to write and how to present it.

    4. Strategic Keywords

    Keywords and key phrases are vital in your article marketing campaign. They help to make your content settle for a fairly comfortable spot in the search results. A higher page ranking gives your article higher chances of receiving traffic. Just make sure that they contain the information your readers are looking for; this will compel them to read your content.

    Make your articles search friendly by placing your main keyword in the title, in the first sentence of your article, in the middle of your article body and in the resource box where you do your call to action.

    5. Call to Action

    You may have the ability to write the best content in the world but without the call to action, you efforts are all fruitless.

    The call to action is one of the most important parts of your article. It is placed at the last paragraph of your content but it is the one that compels your reader to click on the link to your website to see more of what you have to offer.

    These are the five aspects of successful articles. Use these for your article marketing success.


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