Video is fast rising to become the world’s most popular marketing medium. With the advent of YouTube and other video sharing sites, the video has undoubtedly dominated the web.
But despite the millions of monthly site visitors on YouTube, it would not be easy to be visible if you won’t get your video indexed correctly. Just like written content, your videos need to rank well in the search engines in order to give it lots of organic traffic in the long term.
Here are a few simple steps to get your videos indexed by the search engines:
1. Determine the right keyword phrase for your video.
This is the first step that you should do to get your videos indexed by search engines.
To determine what keyword to use for your video, you need to know the exact terms that people use when they search for information on the web. You will know this by using a keyword research tool like Google Adwords Keyword Tool. Choose the most popular, less competed keyword in your niche as your main keyword to give your video the highest potential to rank well.
Your main keyword should appear in the title with four to five words attached to it to make it a long tail keyword. This will help to keep competition lesser and a chance to get to the first page of the search results.
2. Use a good description with your main keyword in it.
A good description can help to attract the attention of your prospect audience. Make your video more search-friendly by infusing your keywords in the description. A good video description should not be less than 150 words.
3. Tag your video with your main keywords and other important terms that relate to your topic.
Tagging your videos with strategic terms can help to attract the attention of the search engines.
4. Provide good content.
Quality and value of information is the most important part of any web content. No matter how you optimize your video with the search engines, it cannot attract traffic if it doesn’t carry value and quality. Being ranked high in the search engines is not a guarantee for traffic. Content quality is still you best bet to make your video stand out from the crowd.