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    Feb 28 th, 2012
    Web Content Business No Comments

    4 Affiliate Marketing Mistakes You Need to be Aware of

    Affiliate marketing is one of the most effective ways to sell products on line and earn money in the form of commissions. It entails the creation of your own website which serves as a platform where you publish relevant information, reviews and ads of affiliate merchants’ products that you intend to sell.

    In the early stage of the process, you need to contemplate which of the several affiliate marketing techniques is best suited to your niche and writing style. It involves some work because you will be implementing strategies to get people to buy the products that you are promoting, and it can sometimes lead you to wrong moves which can be detrimental to your efforts to earn.

    In this article, we will take up a few mistakes that you need to be aware of before you decide to join affiliate marketing programs. These are:

    1. Merchants asking their publishers to submit a list of their subscribers.

    If an advertiser asks you for list of your subscribers with a promise that they will continue to make a follow up with them, you should think before complying. Chances are that merchant will contact your prospects without giving you the credit for any sale that happens.

    In affiliate marketing, merchants are supposed to focus on the sale. Building lists should not be their top priority.

    2. Publishers not building their own website first.

    As an affiliate marketer, you need to build your own website first. This will help you to promote your own landing page where you can build your own list by having them go into your autoresponder. After this, you can lead them through the affiliate sales page.

    3. Merchants not compensating their affiliates fairly for their marketing efforts.

    Some merchants want to keep more money for themselves that they become too unwilling to pay their affiliates fairly. This is not a good practice and it often results to the loss of publishers and potential sales. Smart merchants reward their affiliates fairly for their part in the sales process

    4. Lack of marketing materials.

    In a highly competed market, having sufficient marketing materials is essential to close a deal. It’s the reason why the best affiliate programs provide their affiliates with banners, pre-written marketing emails, landing pages and videos to enhance their sales potentials. As an affiliate marketer, lack of marketing materials can put you at the tip of the marketing race.

    These are some of the factors that can negatively affect your affiliate marketing efforts. As an affiliate marketer, you should carefully consider the affiliate programs that you intend to join in. It can help to put you in the right track.


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