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    Mar 20 th, 2012
    Copy Writing No Comments

    3 Things that Make a Strong Sales Letter

    Effective sales letters is one of the contributing factors of revenue in a business. Your product may be the best in its kind but if your sales letters are trash, you make poor sales.

    One of the best ways to generate a good volume of sales is by writing great copy. It is always possible to make lots of sales with effective sales letters no matter what the quality of your product is. You have to know the factors that make a copy work for you.

    This article intends to inform you about three things that can help to make strong sales letters for better sales. Please read on to know them.

    1. Engaging Headlines

    According to statistics, 80 percent of your sales depend on the headline of your sales letter. This is because your headline is responsible for attracting your prospects. It engages them to read your copy. Weak headlines don’t capture attention. A lousy headline can indicate that the rest of the copy is worthless.

    Some of the ways to make a great headline include: mentioning a particular benefit, popping an interesting question, and making a promise. But you must see to it that your article body delivers what your headline conveys otherwise your reader won’t finish reading your letter.

    2. Testimonials

    Testimonials are solicited statements to support your claims about your product’s usefulness, benefits and effectiveness. It comes from people who have used your product or services. A Sales letter that contains testimonials from real people makes your prospects comfortable; it gives them the confidence that your product is beneficial.

    The best way to get a good testimonial is to send your past customers a questionnaire to fill out and ask them to allow you to put it in testimonial form. Most people won’t have a problem with this.

    3. Compelling Call to Action

    Your headline and body may be engaging but your copy will not serve its purpose without a compelling call to action. You have to finish your copy with a strong closing to come up with an equally strong sales letter. Using the phrase “Click here to order” is a weak closing and it is not compelling enough to bring your reader to action. One of the best ways to make a compelling closing is to say something like “Yes, I want to buy your fantastic product.” This can finally turn your reader into a customer.


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