Online video marketing is slowly but surely taking a sweep in the World Wide Web today. The fact that many people have learned to appreciate videos as a powerful tool of conveying information has encouraged businesses and marketers to use it to promote their websites, products and services.
It is important to create videos and present them to their target audience the right way. This can help to drive more visitors to your website and boost your potential for revenue. If your videos are done the other way around, they wouldn’t do your website any good.
Here are some of the things that can cause your online marketing videos to flop:
1. Distracting Background
When you create your video, you want people to center their attention on your message and not on the clutter on your desk or any other thing that can distract your viewers, like a framed picture of your wife hanging on the wall or blinding sunlight streaming through your window.
You don’t need to spend a lot of money for the background, or rent a professional studio space for your video. With the use of your creativity and a few dollars, you can create a decent background that suits well with your theme. It can help to give your background an elegant look without distracting your viewers.
2. Annoying Voice
When you create your video, you intend to convey valuable information to your viewers and you don’t want them to click the “back” button. But it can happen if your video sounds poorly.
Most online videos depict ordinary events in the lives of ordinary people. When you speak though your video, it’s like you are speaking to your friend over a cup of coffee.
You don’t need to spend your money on a professional voice over artist to produce a great online video, and you don’t need to sound like one either. All it needs is for you to sound great in order to hold viewer interest and to be understood as well.
Here are some of the most common voice issues of online videos:
2.1 Talking too fast
Nobody cares to listen to a video which shows a person talking like a micro machine. You should speak at the right pace so that your viewers can understand what you’re saying. Practice with your video scripts many times before recording your video and consume the time the video is intended to last. If your message is supposed to last for a minute and you finished it in 30 seconds, you’re talking too fast.
2.2 Using “um” and “uh” in the Video
These words indicate uncertainty. When you use them in your video, you’re telling people that you’re not sure of what you’re saying.
You should sound certain and believable in your video. Avoid using words that imply uncertainty. Make good use of your video script and try to master it before you hit “record.”
2.3 Poor Diction
When producing video, you need to pronounce every single syllable properly. Poor diction can make your video sound lousy. The easiest way to eliminate this problem is once again – practicing with your video script.
2.4 Monotonous Voice.
Nobody cares to listen to a video with a dull, monotonous voice that lacks excitement. In order to stimulate viewer excitement, you need to sound excited yourself.
3. Reading Script or Article
People are turned off to see someone read a script or an article in the video.
You can avoid this problem by memorizing your script beforehand, or by using a teleprompter to allow the words of your script to scroll down the screen of your laptop which is set in front of your camera. You can use a teleprompter which is available online for free.