Creating content scares some people. They look at their big blank website and wonder how on earth they’re going to fill it up with enough content to make it readable, informative, and interesting.
Before you start, or continue with it if you’ve already started, consider asking yourself these three questions:
1. What does my reader, potential customer, or customer want from me?
2. What do I bring to the table? What am I the most knowledgeable about in my niche and how can I help others?
3. What am I lacking in and how can I plug up those holes?
The first question is the most important. While you might think you know why you have a website, you really need to look at what your site means to your customers. Look at it from your reader’s eyes. They want to know more about you before they trust you (which is why an “About Me” page plus revealing your personality in your posts is essential). They do want to trust you.
They also want help with the problem or problems that brought them to your site in the first place. You’ve got to have valuable information on your site, info they need to solve these issues. This can be in the form of written content, How To videos, audio interviews, checklists, step-by-step instructional ebooks, and products that give the user successful results.
The second question is to help give you a direction or plan of action as well as help boost your self-confidence. We all have uber skills that we take for granted. Ferret these out and use them to help people. Perhaps you know a ton about WordPress or how to grow healthy plants organically; that means you’ve got a lot of content inside you waiting to come out. This is information other people don’t know and may even be willing to pay for.
The last question to ask yourself is not meant to single you out for what you don’t know. No, this is about finding opportunities to bring the reading experience of your site up a notch by getting experts to fill in the gaps. This also leads to tremendous opportunities in the form of cross posting and growing your readership, promoting additional products, and joint venturing or partnering in future projects.
Creating content need not be scary. Start with asking yourself these questions and before you know it, you’ll have your content direction and more than enough content ideas to start working on.