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    Apr 30 th, 2012
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    Top 5 Attributes of Effective Online Videos

    In any business endeavor, one thing that is closely associated with success is the word quality. It refers to the degree of excellence that a product or service carries, and it should boil down to customer or client satisfaction.

    Quality is as important to online videos as any other product in the market, as it can contribute to the success of online businesses. But there’s a lot more to it than visuals and the use of advanced equipment.

    Here are five attributes of effective online videos. These are necessary for the success of your online business.

    1. Planning

    Planning is a very important step before producing the video, and it starts with a clear objective. This means that you should be able to determine your exact purpose for creating the video as it will give you a sense of direction.

    Once you have defined your objective, you can already plan the content to meet that objective. Some objectives that you might consider are intended to accomplish any of the following: brand recognition, advertisement, lead generation, education, endorsement and immediate sale.

    Execute your plan with the aid of a written script or outline of your video. It can help to make you convey your message effectively. Don’t forget to rehearse until you look and sound naturally in your video.

    2. Production

    Quality production refers to the quality of your visuals, audio, actor, storyline and your entire presentation as a whole. Your videos are intended to attract viewers, and you need to produce them seriously. You should not disappoint them. Give your audience a quality production that engages them visually and mentally.

    Since quality production involves costs, you need to allocate a budget for it. If you want to produce your own video, you should invest in quality video production equipment or rent a studio with the help of a freelance video producer.

    But if you don’t want to go through the hassles of creating the video yourself, you can hire a professional video production company that can produce the video for you at a certain cost.

    3. Distribution

    When your videos are finished and ready, you need to make it visible to your target audience. Posting your video on your own site is not enough to maximize its exposure. You need to submit them to video sharing sites because they are visited by millions or people and they can be a good source of traffic for your website or business.

    Places that can help to enhance the visibility of your videos include your own website or blog, video sharing sites such as YouTube and Hulu, and social media sites like Facebook and Twitter.

    4. Interactivity

    Interaction is an important factor in marketing because it allows you to know how your marketing material has impacted your prospects. It also allows your audience to take action like commenting, signing up for your free report, joining your email list or visiting your website.

    5. Sharing

    The main reason why videos become viral is the fact that they are shareable. The number of views that your video can potentially garner from a video sharing site is a good indication that people are attracted to it, but its potentials are maximized when other people post it on their sites and share it with their own viewers and followers.

    Always provide a link to your site in your videos; it can help to bring people to your site wherever they are posted.