Sometimes it can be a bit overwhelming when you think about how many websites there are and how many of them are in your niche. But with using the right keywords and implementing sound search engine optimization strategies, plus a fair bit of marketing, traffic will show up on your doorstep. Now it’s up to you to make them regular visitors by making your content stand out in the crowded blogosphere.
First of all, the title of your post should be enticing. It can be humorous and clever, evoke curiosity, or deliver a compelling hook.
Next, the first two sentences are very important. Draw them in so they want to continue reading. Have you got the answer to a problem? An interesting or successful experience? Know a great secret? The first couple of sentences is where you hook the reader.
Now we get to the actual body of the content. This is not where you write blah, blah, blah – all dry and boring. Be unique; come at a topic from a different angle. Sure the general topic may have been written about previously, but you can add your opinion, peoples’ stories, a ‘mistakes made’ view, etc.
Offer examples and case studies when you can. I’d much rather read about how Matt tried xyz and what results he got, wouldn’t you?
Graphics have a huge visual impact on the reader. Add graphics to your content, graphics that are of good size (not to small and not to large) and have strong pleasing colors.
Light humor often goes a long way in making content more interesting. Sarcasm or a negative attitude, not so much.
Try being outrageous in some of your posts. Throw something out on the table and talk about it. Outrageous can certainly make your content stand out. Think big and be bold.
When your content includes some shoutouts and links that are not self-serving, it does make it stand out in the crowd. This applies to niche sites as well.
Using analogies in your writing is fun for you to do and is an entertaining way to get your point across to your readers.
Consider including SHORT videos to some of your content. They could be on how to do something, show what you’ve written about, illustrate a point, or divulge further info or proof.
Bottom line – look at your content from a reader’s standpoint. Would you want to read what’s on your site? Is it interesting with some personality, informative, and easy to read? If so, good job!