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    Jul 30 th, 2012
    Web Content Business No Comments

    The Pros and Cons of Traffic Exchange Programs

    Every website operator or blog owner wants to get more traffic. It is an indication of enhanced online exposure and it can signify a positive outlook for a business.

    In order to increase traffic, some innovative online entrepreneurs designed the traffic exchange program. A traffic exchange program is a system which requires you as a website operator to sign up to become a part of a loop of many other sites.

    Once you become part of the program, you are required to browse all the member-sites to accumulate credits. These credits will determine the number of times your site is included in the loop and viewed by other members.

    There is not enough evidence that this program works, but for the sake of getting basic information about it, this article would like to let you know of some of its advantages and disadvantages.

    Here are the pros and cons of traffic exchange programs:

    The Pros

    1. It can help to bring in more traffic to your website.

    The system can definitely bring more traffic to your website. But at this point, no one can definitely classify them as quality traffic.

    2. It helps to increase your connection with other sites.

    Networking is an important element of any business operation. It connects your business to other businesses and increases your potential to grow.

    3. It gives you the potential to make little money.

    The program offers cash to members who refer other sites to join. Should these members decide to upgrade to a paid membership, the referring member is entitled to a small commission.

    4. Most traffic exchange programs are free.

    Traffic exchange programs don’t require you to pay to become a member. However, you have the option to upgrade to paid membership to avail of more privileges. But if your main objective to join is to get free traffic, the free version could work well for you.

    The Cons

    1. It can’t deliver satisfactory conversion rates.

    Well, it’s true that this program can bring in fast traffic but it’s not easy to convert it into sales. Traffic is only traffic and it does not mean anything until it is converted into sales.

    2. It can be a waste of time and effort.

    Since the system requires you to surf other member websites to earn credits, you have to spend so much time and effort just to pay those sites the needed visit. Moreover, you are required to stay in each site for at least 20 seconds to get the credit you want. Spending time this long on dozens of sites can be a waste of time and effort for a business person like you.

    3. Its prone to cheating.

    In an effort to save time and effort, some people have devised ways to see other sites with the use of software that opens web pages of other member websites. This is cheating because it can never convert into sales.

    4. You increase your risk of getting viruses.

    The easy and compulsory access to other sites makes your own website prone to viruses, adware and spyware. This will bring bad consequences to your site because it can discourage the entry of genuine, quality traffic.

    These are the factors that you need to consider before joining a traffic exchange program. Traffic is important, but it will only become valuable if it has the potential to convert into sales which is the main target of every business.