With the influx of online videos, more and more people are crossing over to video sharing sites to harvest information about popular subjects such as sports, entertainment or Science and Technology.
This is supported by the fact that more than two billion videos are viewed every single day on the web.
This has created a new market for marketers to promote their products and services. To this end, many people have developed interest in producing videos to drive traffic to their websites. This has also opened the way for them to know the steps for creating online videos.
If you are one of those who are interested in creating a channel on YouTube or other video hosting sites, here are a few tips that you should consider when creating videos:
1. Don’t be afraid to commit mistakes
One of the best approaches in learning to create videos is to keep on practicing until you become comfortable in front of the camera. Mistakes are normal. Most people are considerate about this rather than see you read from a script without looking at the camera.
2. Get enough light and a pleasing background
You should take video on a location where there is enough light and a pleasing background. You should also see to it that you’re not taking your video where there is direct sunlight as this can produce a blurred picture of your subject.
Another thing you need to avoid when taking video is a place where there’s a lot of background noise such as cars and airplanes.
3. Be yourself
There’s no need for you to act if you’re the one presenting your content in the video. The best way to present yourself is to be natural. Just be casual in your ways, talk like you’re talking to a friend. You will be more comfortable by just being yourself in your presentation.
4. Remove distracting objects in the background
One of the most important aspects of videos is to get the focus and attention of your audience. Viewers are sometimes tempted to shift their focus on frames of family pictures or poems in the background. You should make sure that when you create videos, there are no objects in the background which can take your viewer’s attention away from you.
5. Expose yourself from the waist up
The most common and accepted practice of video presentation is by exposing yourself from the waist up. This will make your hands visible to your audience as you make gestures in your presentation.
6. Create an outline of your key points and rehearse what you are going to say
You need to create an outline of your presentation so that you will have an idea of what you’re going to say in front of the camera. You also need to rehearse for a few times so that you can be more natural and more fluent in your speech.
You can practice in front of the mirror or rehearse in front of a friend. Either way can make you more natural and fluent with your words. Remember, you should not spend much time thinking what to say when you’re already facing the camera.
7. Keep your videos short
People have very short attention span and they don’t like wordy content. You should pack your content with as much information as possible. Limit your videos to two to four minutes, and always include a compelling call to action at the end.
8. Review your videos
You should review your video before uploading them. You need to ensure that it is clear, engaging and free from noise and distractions. Your video doesn’t have to be perfect, but you have to see to it that its content is great. If you don’t find it acceptable, you need to redo it. Remember, it’s a reflection of who you are.